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Thursday, 23 July 2020 00:54

Leverage your WhatsApp Status To Sell More Products

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 How To Leverage your WhatsApp Status To Sell More Products

 

In today’s market, because of stiff competition everywhere, social Sellers are looking for new ways to market and sell their products. There are lots of social media platforms like Facebook, Instagram, LinkedIn, etc. Where you can market and sell products on social media. But those platforms are filled with a high amount of competing products and most are not properly designed for e-commerce. 

 

One such app that is used by millions of SMBs around the whole and wasn't designed for e-commerce is WhatsApp, a platform that makes you reach out to your customers on a one-on-one basis. WhatsApp has a feature called Status that enables you to post products during a 24hr window, for everyone on your contact list to see.  There are other ways you can advertise your products on Status, like using an external link to your products which you can then promote and share with friends, customers, or even groups on WhatsApp. Doing this yourself is fine, but because you may want to be more professional in your branding, you might want to use a third-party service to help you with the product presentation, payments, etc.

Sella by BudgEat is a sleek new mobile app that connects directly to WhatsApp and provides Sellers with advanced e-commerce features.

Below are a few advantages of using WhatsApp Status to boost sales:

 

Post your products to Status

The WhatsApp Status feature allows you to post a picture of your product for your contacts to view and engage with. The things you post on your Status are available for 24hrs. This way, people who are interested in your product can always send you a message.

But the 24hr limit means that you need to post the same content all the time for a potential customer to buy. Budgeat Seller solves this problem by providing you with a product catalog page that showcases your items for sale and includes a "Buy Now" button, with your preferred payment service. Along with additional e-commerce options for easy impulse purchases.

 

Keep a strong Social presence

45% of In-store consumers turn to mobile social platforms to influence their buying decisions. Being consistent on WhatsApp Status with your business is a guaranteed way of acquiring new customers.

 

 Offer exclusive deals

When something is exclusive, not everyone can have it, and by nature, people want what they can’t have. This simple psychological phenomenon attracts more buying customers to your business on WhatsApp. And at the end of the day, it increases sales.

 

Promote products with a link

By sharing a clickable link to your product catalog, with a third-party tool like Budgeat Seller, you provide ease of access to your product line. This further improves the buying process to customers, as they can easily navigate to your page to view more details about your products.

 

Take advantage of the WhatsApp Status feature today, with our third-party tool, Sella by BudgEat to improve sales to your Business.



Building a Startup in 90 Days | The Name

All the best e-Markets have the simplest names, iTunes, Play store, Amazon, Etsy, eBay,  Steam, etc… But the Business name is just a small fraction of the entire brand. What makes a good brand identity, is how the name makes you feel, the graphic design elements. The typography, the font, the color palette, and the placement of the letters in the name.

With this new venture, from the start, I wanted a brand identity that was modern, clean, and relevant. And although this series is more on the side of a tutorial, I try to maintain a sense of professionalism throughout the process.

I came upon this modern and beautiful looking font called Felona St. With the style extra light, gave usedTx.” that mood I was in search of.

Next for the color, I used the website color.adobe.com/explore to find a suitable palette. This platform does a good job of coming up with various modern, flat palettes of color from a simple search query by keyword, like in this case “used”, “old”, “text”, “books”.

 

And finally, to put it all together I used the free open-source program, Inkscape (similar to Adobe Illustrator but free).

Inkscape manipulates Vectors, and most modern Icons, logos, or brand names are vector-based.

Below is the finished look of the Brand identity of the final product.

If you are not a designer yourself I strongly recommend sourcing a professional for this part of building your own business from scratch. Because the brand Identity of your business is your first impression, and we all know first impressions are final.

Your brand identity can make or break how potential customers respond to your business.

 

In the next issue (Building a Startup in 90 Days | Identifying Potential Customers), we will explore just that, and have an idea as to whether people are interested in such a product.

Join me on this journey. Start your week with TechStart!

 

Who am I?

 

My name is Austin Lazarus and I have been in the Startup scene since 2014. My first experience came through the Digital Jam 3.0 App competition in Jamaica. Since then I’ve been to other regional pitch competitions and worked and collaborated with both local and regional entrepreneurs. My proudest moment came from placing 2nd at the NCB Digital Innovation Challenge in Jamaica for innovation in banking solutions.

Now, apart from my day job, I develop and operate the software solution for Restaurateurs and local vendors, BudgEat.

Dominica has a crap-load of problems. But actually, this is not so much of a bad thing…

Because if you’re the type of person who loves solving problems, as outrageous and far-fetched as this is going to sound, you will start to see Dominica as the Land of Opportunities.

 

Finding a “feasible enough” problem to solve in Dominica, one that won’t have you running around in circles, is the hard part.

Nonetheless, the idea I will be tackling throughout this series is within the Education Industry. The industry, both here and abroad, has a few issues and in my opinion, some missed opportunities that can be taken advantage of. One such opportunity is access and distribution of used textbooks.

An e-marketplace for used textbooks

I have been giving this idea some thought, and here are a few observations I’ve come up with:

  1. Textbooks are expensive
  2. A lot of parents prefer buying used (in good condition) textbooks for their children
  3. Textbooks do not rotate that frequently
  4. There’s a better way to selling used textbooks (rather than the traditional, roadside vending)
  5. If I were to buy used textbooks, I would want to be able to go online at my leisure and browse a catalog of available items, by term and curriculum, etc.
  6. I am sure there are a lot of parents who have used textbooks that they would like to get rid of

Most of what I have observed above is pure speculation, but I would argue that I am not 100% wrong.

The “fun” part about building a start-up is that you can test speculations quicker and more efficiently through various modern approaches.

To aide with this, I will be using a tool called the Business Model Canvas. The Business Model Canvas is the new Business plan (but not a replacement), it is a simple visual guide to structure your Business model for any new idea.

In this post, Building a Startup in 90 days | The Idea, I will only be using:

  • The Value Proposition
  • Customer Segments
  • Customer Relationships
  • Channels and
  • Revenue Stream of the BMC.

Based on my notes, here is the entire essence of this new e-Marketplace venture.

 

The used Textbook e-Marketplace will have a two-sided customer base. For Parents and Students, the value of such a market would be to help find a wide range of used textbooks for sale at their convenience. For Vendors and or Parents/Past Student sellers, to sell their books through a targeted platform which will increase their product visibility, sales, and management.

 

The marketplace will be entirely online but will reach customers through referrals and direct marketing. And maintain a relationship with customers through workshops, newsletters, and strong brand experience.

Finally, the e-Marketplace will generate revenue through a small percentage of used textbook sales, advertisement/sponsorships, and a premium subscription to parents and students who would like first access to limited books.

Join me on this journey. Start your week with TechStart!

Who am I?

My name is Austin Lazarus and I have been in the Startup scene since 2014. My first experience came through the Digital Jam 3.0 App competition in Jamaica. Since then, I’ve been to other regional Pitch competitions and worked and collaborated with both local and regional entrepreneurs. My most proud moment came from placing 2rd at the NCB Digital Innovation Challenge in Jamaica for Innovation in banking solutions.

Now, apart from my day job, I develop and operate the software solution for Restaurateurs and local vendors, BudgEat.

 

Friday, 15 May 2020 13:36

TechStart: Building a Startup in 90 days

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Building a Startup in 90 Days

Building a Startup company is a crazy roller coaster of obstacles, challenges, highs, lows, disappointments, and let-downs. What’s more outrageous is attempting to build one again, if you’ve tried and failed, in just under 90 days. But I am hopeful, because with the advancement in technology and its ability to reduce the barrier to entry for new business ideas; technology allows for some semblance of possibility and even maybe success. As you know, attaining any type of success takes work and in this case, smart strategic planning.

Moreover, in this unconventional business venture, the smart way, is how I will outline building a tech Startup in such a short span of time.

You’re maybe thinking… Why 90 days (three months), really?

Because, this is for you, the millennial who doesn’t have the time to sit years waiting for something to make sense. I fit in this category as well, we want to move fast, and break things, and hope, maybe just once in our lives that we become successful at something.

Throughout this series, I hope to inspire you, the reader, to take action or simply to be more educated on Tech Startups.

I personally believe that Dominica needs more Startups. We are in a time right now where job opportunities are scarce and more and more young professionals are forced to look elsewhere for employment. But with just an idea and the right mindset (a bit of knowledge too), I am hopeful that we can build a better economy through entrepreneurship.

With this new series, Building a Startup in 90 days. I am going to try something that has never been done on this platform before.

To come up with an idea, a real-world solution to a problem here in Dominica: to research a target customer and create a revenue model.

And attempt, through modern Startup strategies to build a viable business from scratch.

This series will take the form of a bi-weekly post,  every other Monday, consisting of 8 parts.

  • Building a Startup in 90 days | The Idea
  • Building a Startup in 90 days | The Name
  • Building a Startup in 90 days | Potential Customers
  • Building a Startup in 90 days | Revenue Model
  • Building a Startup in 90 days | MVP
  • Building a Startup in 90 days | Marketing
  • Building a Startup in 90 days | Growth
  • Building a Startup in 90 days | Sustainability

 

Join me on this journey. Start your week with TechStart!

 

Who am I?

My name is Austin Lazarus and I have been in the Startup scene since 2014. My first experience came through the Digital Jam 3.0 App competition in Jamaica. Since then I’ve been to other regional Pitch competitions and worked and collaborated with both local and regional entrepreneurs. My most proud moment came from placing 2rd at the NCB Digital Innovation Challenge in Jamaica for Innovation in banking solutions.

Now, apart from my day job, I develop and operate the software solution for restaurateurs and local vendors, BudgEat.

I have been having this issue for some time now where any and all Google Chrome extension downloaded on the Chrome web store returns the following error:

An error has occurred, NETWORK_FAILED

Doing some research online, I came across this post here, which claimed to have solved the issue. However, OP's solution seems to have been resolved on Windows 8.1, and would not have worked for me on Windows 10

Combing through the comments though, I came across this solution for Windows 10 users:

@Hrishi

Hi,
I found following method:
1. Open MyComputer and go to location ‘C:\Windows\System32\drivers\etc’
2. copy ‘hosts’ file and paste it on desktop.(Take backup of original file)
3. open ‘hosts’ file in notepad and delete entries related to google.com
e.g. 127.0.0.1 clients2.google.com
4. save file and copy & replace it with the file in ‘C:\Windows\System32\drivers\etc’ location

 

This worked like a charm, but here's a simpler step to solve Google Chrome extension NETWORK_FAILED error:

 

1. Open MyComputer and go-to location `C:\Windows\System32\drivers\etc`

2. Open hosts in Administrator mode, in a Text Editor (I used Notepad ++)

3. Uncomment or completely delete the line 127.0.0.1 clients2.google.com

4. Save file and test Chrome extension download on the Chrome web store